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Suzhou promotes sales of time-honored brands

Suzhou Bureau of Commerce | Updated:2023-02-02 11:32


Time-honored sauce and sauced vegetables are on sale on Guanqian Street in Gusu district, Suzhou. [Photo/Han Liyuan for Suzhou Daily]

A fair featuring 18 time-honored Suzhou specialty brands opened on Guanqian Street in Gusu district, Suzhou on Jan 31.

The Suzhou Bureau of Commerce, organizer of the fair, noted that they want to promote Suzhou's time-honored brands, preserve Suzhou's dining culture, and stimulate consumption.

People's favorite brands, including Lei Yun Shang pharmacy, Dao Xiang Cun pastry, and Song He Lou noodles, are offering special discounts both at the fair and online.

During the fair, five social media influencers were granted certificates for their efforts to promote the sales of time-honored brands.

A multimedia promotion week for these brands was also launched at the ceremony.

According to Sun Jianjiang, director of the Suzhou Bureau of Commerce, time-honored brands are a key part to Suzhou's modern business branding strategy. He said he hopes that these brands can further improve their products and services, injecting impetus into the city's consumption rebound.