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Holiday season sparks sales surge in Suzhou

Suzhou Bureau of Commerce | Updated:2024-02-20 17:01

Performers dressed as the God of Fortune send blessings to visitors at Shantang Street, a famous historic and cultural street block in Suzhou, East China's Jiangsu province, on Feb 14, 2024. [Photo by Wang Jiankang/chinadaily.com.cn]

Suzhou's consumption flourished during the Spring Festival, with the city's 100 key commercial entities reporting sales revenue of about 1.67 billion yuan ($230 million).

During the Spring Festival holiday, Suzhou's iconic "Double 12 Suzhou Shopping Festival" unfolded with great success. Market dynamics indicated abundant supply, diverse offerings, and brisk transactions.

Data surveillance unveiled a surge in sales for Suzhou's 100 key commercial entities, projecting revenue of 1.67 billion yuan during the Spring Festival period, up 12.5 percent compared to the corresponding period last year.

Across Suzhou's commercial districts, a palpable buzz reverberated as consumer enthusiasm surged.

Noteworthy performers included Mudu district's Sam's Club, which witnessed a sharp spike in sales, tallying over 34 million yuan. New Year's Eve sales alone soared to 6.7 million yuan, a 110 percent increase compared to the previous year.

On Feb 7, Suzhou unveiled its 2024 Chinese New Year digital consumption vouchers, totaling 30 million yuan. This initiative extended to all consumers within Suzhou, with over 800 participating merchants.

During the holiday season, Suzhou's catering enterprises offered New Year's set meals and "dragon-themed" specialty dishes.
Time-honored brands continued to captivate patrons, with Song He Lou and De Yue Lou achieving sales milestones, surpassing 2.6 million yuan and 3 million yuan, respectively.