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Suzhou shopping festival to boost Spring Festival spending

Suzhou Bureau of Commerce | Updated:2023-01-16 15:09


A poster of the third Suzhou Double 12 Shopping Festival. [Photo/2500sz.com]

A major event promoting the third Suzhou Double 12 Shopping Festival will be held on Guanqian street in Gusu district, Suzhou on Jan 24.

The event, sponsored by the Suzhou bureau of commerce and local government of Gusu district, will launch three lists of hundreds of Suzhou delicacies as well as "Suzhou Taste" Chefs of the Year and Restaurant of the Year.

During the event, a total of 2,023 squirrel fish, a popular festival food in Suzhou, will be given to visitors by way of lucky draw. To make squirrel fish, chefs fillet a whole mandarin fish, and then fry it in boiling oil so that it curls up like a squirrel's tail.


A night view of Suzhou's commercial area. [Photo/2500sz.com]

In addition, a banquet will kick off on Jan 26, with a Suzhou gourmet market available on Jan 26-27.

Various time-honored brands in Suzhou will be promoted on Guanqian street on Feb 4 at a trade fair, while a launch ceremony for an online shop featuring the brands on the Suzhoudao app, an online service platform of Suzhou, will also be held.

With Spring Festival just around the corner, the consumption coupons have been given a unique holiday twist. Alongside the issuing of coupons, Suzhou also introduced a series of traditional Spring Festival promotional activities to boost spending.

For instance, e-commerce platforms such as Taobao and JD.com have both launched an online branch for Suzhou to promote local brands, local specialties and supplies for Spring Festival.

Officials from the Suzhou bureau of commerce said that 439 promotional activities included in the shopping festival will offer discounts totaling over 5 billion yuan ($738.6 million) both online and offline.

Spring Festival decorations are seen in Suzhou. [Photo/2500sz.com]