The shopping festival will continue until Feb 5 the following year, overlapping with the Double 12, Winter Solstice, New Year's Day, Spring Festival and Lantern Festival holidays.
With the participation of more than 12,000 companies, the festival will include up to 12 themed events, including brick-and-mortar consumption, online shopping, seasonal food, intelligent products, time-honored brands, imported goods, culture and sports, and the nighttime economy.